Company News, Marketing News

Gillette Ad Is a Hit with Consumers

Men-must-do-better message resonates, says Ace Metrix.

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By: TOM BRANNA

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Don't believe everything you read on social media. Gillette's new creative, “The Best Men Can Be,” may have been excoriated on Twitter for its message that men need to be less sexist, less violent and better role models for future generations, but according to Ace Metrix, the message in Gillette’s “The Best Men Can Be” was well received by viewers of all ages, genders, ethnicities, incomes, and locales. Ace Metrix calls itself the leader in measuring the impact of video adv...

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